This is SOMBI — a minimal skincare brand centred on clarity, calm, and confidence.
 

The visual identity was designed to feel clean, trustworthy, and modern, reflecting the product's simplicity and effectiveness. Responsibilities included everything from naming to packaging to tone of voice.

 

The name ‘SOMBI’ is short, strong, and easy to remember. The logo is a custom wordmark crafted to be both elegant and assertive — softened letterforms reduce harshness, while refined spacing gives it a breathable, polished feel. Minimal yet distinctive, the mark adapts seamlessly across packaging, digital, and print.

 

The visual language follows the same principles: abundant white space, monochrome tones, and precise typography. Packaging draws influence from both luxury and pharmaceutical design — clean and clear, yet warm and approachable.

 

Brand imagery highlights human, intimate moments, showcasing the product in everyday routines. The system is built to scale, flexible, consistent, and visually distinct across all touchpoints. SOMBI is about offering clarity and care — nothing more, nothing less.