SIMPUL is a modern plant lifestyle brand, rooted in the Korean words for “plant” and “leaf.” Focused on curated indoor greenery, SIMPUL offers a thoughtful mix of unique houseplants, planter design, gardening classes, and terrarium services.

 

The brand embodies a lifestyle of clarity and calm, encouraging the simple joy of growing and connecting with nature in everyday spaces.

 

Visual identity is anchored by a custom logotype — clean, contemporary, and inviting. A vivid green palette captures the essence of life and growth, while subtle type detailing lends personality and approachability. From packaging to signage, every element expresses energy, care, and an accessible connection to the natural world.

 

SIMPUL brings the wild indoors — balancing style, serenity, and a playful sense of discovery.