This is MIRU — a coffee brand built from the ground up to create a feel-good experience through both product and design.

 

The concept began with a simple idea: making great coffee feel accessible, cheerful, and calming, like a daily ritual that uplifts the mood.

 

Visually, the branding centers on a bold custom wordmark that feels both modern and approachable. Soft curves and generous letterforms convey warmth and friendliness. A subtle retro influence adds nostalgic charm, while the bright orange palette brings energy and optimism.

 

A hand-drawn character — a calm, thoughtful barista — features across packaging, takeaway cups, and cards, introducing a human, comforting presence to the brand.

 

Every element — from typography to structure — was carefully considered to deliver a cohesive, memorable experience that’s light-hearted, shareable, and rooted in positive energy.

 

MIRU is all about mood and connection. It’s not just coffee — it’s the feeling that comes with it.