RESIDE is a new condominium located at the intersection of Bathurst Street and Richmond Street West—positioned in the heart of one of Toronto’s most dynamic and culturally charged neighbourhoods.

 

Developed in collaboration with basketball player Scottie Barnes, the brand captures the spirit of urban energy, diversity, and movement. The visual identity speaks boldly and directly, leveraging oversized typography, expressive colour blocking, and rhythmic layouts to create a look that feels both grounded in place and driven by ambition.

 

The RESIDE wordmark is confident and contemporary, set in a geometric sans-serif with strong, tightly spaced forms that echo the verticality of the city. Repetition of the logo across applications reinforces recognition while creating a sense of rhythm, momentum, and city-grid structure.

 

A vibrant colour palette anchors the brand: electric neon yellow paired with soft lilac pink delivers high contrast and high personality. The yellow brings energy and brightness, while the lilac adds a modern softness and urban edge. Supporting hues—muted gray and light butter yellow—round out the system for adaptable yet cohesive application across digital, print, and merchandise.

 

Photography is rooted in real life—unfiltered, expressive, and culturally rich. From nightlife and fashion to food and community, every image reflects the lifestyle that surrounds RESIDE and the individuality of those who call it home.

 

RESIDE isn’t just a place to live — it’s a visual and cultural statement. It represents where style, ambition, and identity intersect. Where culture resides, where energy resides, and ultimately, where you reside.